What our clients say.
Perspectives from companies that have used our direct execution model to acquire customers and expand into new markets.
Financial District, Boston
Results that held.
Cost-per-acquisition came in roughly 30% under our internal benchmark, and the customers they brought in actually stuck. Retention held above our blended average through the second renewal cycle. That combination is rare, and it’s why we extended.
We’d been leaning on digital for years and hitting a ceiling. Masera put real people in front of the customers we couldn’t reach online, and the conversion lift showed up in the first reporting cycle.
We brought them in for a 90-day pilot expecting it to be a hard sell on a renewal. The numbers made the renewal conversation easy. We’ve since expanded the scope twice.
Accountability, built in.
The reporting was the cleanest I’ve seen from an outsourced partner. Weekly numbers, honest commentary on what was working, and issues surfaced before we had to ask. It changed how my team thought about the engagement.
We’ve worked with several outsourced sales firms over the years. Masera was the first one where we didn’t have to chase reporting or babysit performance. Accountability was built into how they operated, not something we had to enforce.
What sold us was the feedback loop. Within two weeks we were getting real signal from the field about what was landing and what wasn’t, and we adjusted our positioning before the next cycle started.
In market, on message.
We needed coverage in three new metros and we needed it fast. Standing up our own team would have taken six months. Masera was in market and producing inside of a few weeks.
The quality of the conversations was the surprise. Their reps spoke to prospects the way our best account executives do. We weren’t worried about brand drift, which is a real concern when you outsource the front line.
Their onboarding was tighter than our own. They came in already knowing the product narrative, the objections, and how we wanted decision-makers handled. That meant the first week wasn’t wasted on ramp.
Start a conversation.
If our approach fits your acquisition goals, the path forward is straightforward.